BillboardReal Estate

Apex Horizon Luxury Residences Campaign & Launch

Client: Apex Horizon Properties

Guzape & Central Area, Abuja

June 2026

The Context & Challenge

What Needed to Be Solved

The developer needed to pre-sell 45 luxury residential units in Guzape, Abuja in a crowded real estate market where generic flyers and low-effort digital ads fail to attract high-net-worth investors.

Strategic Objectives

Key Campaign Goals

Establish a prestigious visual identity and architectural brochure portfolio.

Achieve commanding awareness among high-net-worth Abuja residents and diaspora buyers.

Generate at least 150 qualified buyer inquiries within 60 days of launch.

The Strategy & Solution

How MERIT MEDIA Executed

MERIT MEDIA executed an integrated campaign combining architectural photography, high-definition 4K property walkthrough films, prime static unipole billboards on Shehu Shagari Way and Airport Road, and targeted Meta ads geofenced to luxury estates.

Coordinated full print production and 48-hour synchronized billboard mounting, supported by a 6-week phased digital advertising rollout.

Commercial Impact

Campaign Results

82%

Pre-sales Completed

37 of 45 luxury units contracted within 8 weeks.

2.8M+

Outdoor Impressions

Calculated vehicular exposure across 2 key Abuja sites.

340+

Qualified Investor Leads

Direct telephone and private viewing requests logged.

"MERIT MEDIA gave our development the prestige and visibility it demanded. The billboard execution in Abuja CBD combined with their cinematic video brought serious investors to our sales suite within days."

Ibrahim Danjuma

Head of Commercial Sales, Apex Horizon Properties

Campaign Imagery

Apex Horizon Luxury Residences Campaign & Launch shot 1

Apex Horizon Luxury Residences Campaign & Launch shot 2

Apex Horizon Luxury Residences Campaign & Launch shot 3

Services Delivered

Billboard Advertising

Brand Identity & Collateral

Architectural Photography

Cinematic 4K Video Production

Targeted Paid Social Acquisition

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